Focusing On Services and Features Instead Of Benefits and Results in Law firm marketing

Marketing Mistake #6 is focusing on services and features rather than benefits and results. I came across law firm websites the other day that listed on their home page more than 20 different “packages, programs, and services” along with all the different pricing structures they offer to businesses.

This is ridiculous! People don’t care about the different programs and packages you offer. If the truth was told, they don’t really care that you're licensed, certified, registered, or accredited.

They expect everyone they work with to be competent, just like they expect every product they buy to be a quality one. When it comes to doing business with you, your clients only care about three things:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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