How to Market a Branch Office and Enhance Lateral Hiring. Branding for Recruiting


Law firms often have smaller or newer offices that need marketing help to succeed. This article shows how you can build visibility that enhances recruiting and hiring top laterals to grow the office to local-market dominance quickly and cost-effectively.

Carlton Fields is a high-quality 250-attorney full-service Florida-based law firm. This article describes their clever and powerful marketing campaign which built their name recognition brand in Atlanta's legal community, to aid recruiting.

It details their situation and branding challenges, as well as the development of their positioning and differentiation strategy and the creative execution of each element of their campaign, including, powerful visuals and print advertising.

Reprinted with permission from Ross Fishman's "What Works" column in the ABA's Law Practice magazine.

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Fishman Marketing, Inc. on:

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