Law Firm Marketing: Internet Marketing for Rainmakers, Part 2 of 3

Here is the second in a series of three posts this week outlining the best practices in becoming a rainmaker on the Internet.

???To read the first in the series, go here.  I’ll list the first three from yesterday to refresh memories and then continue with the next three strategies for driving targeted traffic to your website through good SEO practices:

??1. Know the keywords people use to search for your services.

?2. Use keywords in your domain name.

?3. Create compelling copy.

4. Add fresh content regularly. Perhaps the top strategy used by high-ranking lawyers today is to add new, relevant content to their websites on a consistent basis. This is one of the major reasons for the explosion in blogs in recent years. Although some law firms are selecting blogs instead of websites, I believe there is a place for each in online legal marketing. If, for economic reasons, you are forced to select between one or the other, I recommend starting out with a blog. Why? Because they are very low cost (or free) as compared to websites and, if done properly, will help you rank faster than a traditional website.

??Anyone can start a blog at no cost using sites such as and For any serious traffic, you need to be updating three to five times per week. Lawyers who want to be at the top of the search engines update their blog three to five times per day. The more relevant content your blog gives Google, the more it will love your blog by ranking it higher. ?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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