Law Firm Marketing: 4 Ways to Find Your Niche

These days in the legal profession, it’s especially true you can’t be all things to all people. Not only do you have incredible competition, but you’re also facing very savvy legal consumers.

So what’s a small law practice or solo practitioner to do?

Niche your practice. And here are 4 ways to do it:

Service Niche: labor/employment, complex litigation, immigration, healthcare, IP, etc.

Industry Niche: transportation, construction, energy, real estate development.

Geographic Niche: LA-based, Southern California, Chicagoland, the DFW Metroplex.

Specialty-Market Niche: privately held companies, Fortune 500, physicians, white collar executives, blue collar construction workers, Spanish-speaking only, developers, commercial lenders.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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Law Firm Marketing Experts, The Rainmaker Institute on:

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