Yelp for Lawyers: ACC Launches Secret Evaluations of Law Firms

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The Association of Corporate Counsel has launched its controversial Value Index law firm ranking system, which is closed to private law firms.

It’s like Yelp.com, the popular restaurant-ranking website where customers post their frank and sometimes devastating comments about where they dined. Launched on October 20, 2009, the ACC Value Index has been a year in development and already has 1,000 evaluations, reviewing almost 300 law firms. The difference from Yelp.com is that the law firms have no ability to see the reviews about them.

So, it’s time to employ sound law firm marketing, get friendly with your in-house counterparts, and ask them to print out what’s being said about your firm. The average overall rating is currently 3.88 with a maximum rating of 5.00 and minimum rating of 1.50, so not many law firms are getting top ratings. The value Index “is also an instrument to help shape the thinking and dialog between firms and in-house counsel about what constitutes ‘good value’ in legal services,” according to an ACC document.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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