The 4 Ps of the Internet: Personal, Private, Professional, and Public


I often hear the challenge of using the social internet as struggling with the balance of social (or personal) information and professional information. This never seemed to frame the issues correctly for me. Was it really one or the other?

So I started thinking about the 4 Ps: Personal, Private, Professional, and Public.

These seemed to be the terms that most people talked about. Many people struggle with the balance of what information they make available on the internet. Some of this was information published through personal choice. Some of this was information published because it is public information.

If you are a professional, you are marketing yourself and want some of your professional career public. Conversely, there are aspects of your social life that you want to be private. But there are many personal things you would want to be public and some professional things that you would want to be private. There was a struggle with balance, but was it really one against the other.

So I sat down with the 4 Ps and tried to draw out my thoughts to see if I could change this analysis. I came up with this drawing:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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