Referrals are the lifeblood of law firm marketing

I have been talking about the law firm marketing system that every law firm needs to have in order to be successful. Today’s post wraps up that discussion with referrals, the lifeblood of any successful law firm marketing plan.

Referrals don’t just happen. They must be cultivated. Sure you may get an occasional referral from a former client or someone you know, but if you want to take your legal marketing to the next level, you need a referral system. How do you do build a referral system that will bring you the results you need?

You start by developing relationships with potential referral sources and generate consistent referrals from them. These sources may include accountants, investment advisors, business leaders, or anyone who has influence with your target market. Depending on your practice area, your referral sources will vary.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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