4 Tips to Generate Clients and Referrals Through Speaking and Seminars

A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events.  Here are some tips to help ensure that the time you commit to this endeavor pays off for you in terms of new clients and/or referrals.

Tip #1: Always Speak to Decision Makers?Make sure you get in front of the right group (people who either can refer you clients or who are highly likely to need, want and be able to afford your services) by asking about:

What is the average attendance?

What is your average attendee like? Their job title? Description? Age? Decision maker?

What percentage of your usual attendees are decision makers?

What kinds of topics have had the best turnout?

Who has recently spoken to your group and what did they speak about?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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