Email Lists: Build Them and They Will Come

Email marketing is a great way to keep current clients informed about your practice as well as a great way to introduce your legal services to prospects.

The first step in a successful email marketing campaign is to build a good list. Here are some tips on building an email list for marketing your practice:

Home Page Sign-up

Have an area on the home page of your website dedicated solely to enticing people to sign up for something. Having a regular newsletter to send is always a good idea, but you can also ask people to sign up for information on legal developments or offer a monthly free consultation. Whatever it is, it needs to be of value to your customers, not just to you.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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