Not testing your marketing efforts is like going through an entire jury trial but neglecting to hear the verdict. Here's a great little litmus test to apply to your lawyer marketing efforts:

If you can't measure it, you probably shouldn’t be doing it.

I recommend you try to measure your every marketing effort and if you can't measure it, you probably shouldn’t be doing it because you can never be sure about your results other than basing them on a feeling or your intuition.

In marketing for attorneys - Every marketing effort you make should have at least one to two things you are testing. For example:

Let's say you own an accounting firm and you want to do some direct mailings. You decide as part of your marketing plan to send out 1000 postcards to prospects on your mailing list to invite them to contact you.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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Law Firm Marketing Experts, The Rainmaker Institute on:

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