Think Harder Concrete Campaign Targets Soft Competition

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But for seeing a billboard last week like the banner below, it would never have occurred to me that cement producers really needed to advertise, but the Portland Cement Association has impeccable timing, as it is pothole season in Minnesota, and billboards like this are up all around the pothole-ridden Twin Cities. The campaign takes a pretty effective swipe at asphalt, but asphalt has its apologists, too.

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