Looking to distribute your content online? Good, you should be: content is king. And in this Information Age you have the ability to participate in many meaningful ways.

“Content is king.” This rallying cry has defined the Web since its earliest days. (I heard it often in 1996 in the halls of Yahoo!, back when I worked for the “startup” helping to build its popular directory of web sites.) But today the phrase has even more resonance for anyone seeking to market their services online.

Fact is, we live in a time of information saturation. We are so bombarded daily by marketing messages that our default is to filter all of it out. The challenge: how to be noticed in this loud and extraordinarily crowded landscape? The answer: provide useful information to the people who are looking for it when they are looking for it (including colleagues, the media, prospective clients).

... an article we wrote for the Law Practice Management and Technology Section of the CA State Bar in January, 2009.