5 Easy Steps to Create Your Law Firm Marketing Plan Step 1, Part B

To Niche or Not to Niche?

Should you focus on a particular niche or let the niche find you-see what types of client you attract. There are different schools of thought on this topic

Why Niche Your Practice?

It's certainly helpful to be able to concentrate your marketing efforts in a particular area. Instead of limiting you, it can help position and focus you.

Why be Flexible about a Niche?

Your ideal client profile may change over time.

What Types of Clients are Most Commonly Referred to You?

When you get inquiries from prospective clients, what's drawing them to your and your services?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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