Power Tips for Creating a Law Firm Marketing Plan - Part 2 of 3

In our first tip, we looked at the necessity of having a written plan. The remaining tips build on the foundation that a written plan provides.

Make Sure Your Goals are S.M.A.R.T. Goals

This is a well known acronym for Specific, Measurable, Achievable, Results-oriented, and Timed. A good goal needs to incorporate all of these criteria. It is not sufficient to say “I want to be a millionaire lawyer.” That statement may be measurable, but does not include time frames; it does not lay out a specific game plan for how you will accomplish this goal.

An example of a SMART goal is: I want to meet in person with a minimum of 4 different potential referral sources every month for the next 6 months and ask them to send me business.”

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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