What it Takes for Your Law Firm to Be Number One

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Every week (with the exception of a few federal holidays) we talk about various ways that lawyers can help their law firms grow using online marketing techniques. This week, we are going to talk about the way you think about law firm marketing.

Lawyers all across the country keep our phone lines active every day. From small firms in rural areas to multi-location firms across several major metro areas, we get calls that range from basic questions to some that require a little extra research. When we talk about what it takes to get on the first page of Google, some firms do not have the time to put in a lot of effort. To get to a page one ranking requires a continuous stream of press releases, an active blog, a large information centered website, and a design that is built around conversion. Sometimes we get a response from firms that feel they “don't really want all of that stuff, our firm just wants a page one ranking.”

Just as most people would prefer that their car would run without the inconvenience and expense of frequent refueling, the reality is that your car needs a source of power. Your online marketing effort is not any different.

However, unlike filling up your car, the sources that power your search engine optimization are beneficial ways of getting more traffic to your website – traffic that is independent of your search engine ranking. Plus, these items also help with conversion.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Custom Legal Marketing | Attorney Advertising

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