A Longer, Unnecessary Name for the Volvo Brand?


Someone who is in the business of repairing Volvo brand automobiles has the right to say so, in advertising, and elsewhere -- without obtaining advance permission from Volvo -- provided consumers aren't likely to understand the advertisement or communication to mean that the repair services and/or the business providing them is authorized by, affiliated with, or otherwise connected to the Swedish automobile manufacturer. So, as is often the case, the devil is in the details of the advertisement or communication and how it is likely to be perceived by consumers.

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