Six Keys to Becoming a Recognized Expert in Less Than 180 Days

Now the first thing that I want to talk about is just the brief caveat. If you’d heard us talk before you recognize that when we use the word expert or specialist in this presentation we’re not talking about in the legal or ethical sense. We’re talking about in the marketing sense where people perceive you as an expert; they perceive you as a specialist. So we recognize that that is a protected title in the field of law and you need to have certain credentials and certain certifications in order to call yourself a specialist in a particular area. So you just want to kind of keep that in mind as we go through the course of the presentation.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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