Writing for the Web: Two Basic Rules


1. If a reader only read the body of words on the screen in front of them, the text should "work" (resonate, make sense, be a good read, etc.). 2. If a reader only clicked on the links before them, those links should be worthwhile (and go to interesting places, contain worthwhile information, etc.). 3. If a reader read the words and clicked the links that, too, should resonate. The package deal and its component parts should be worthwhile, no matter how you sliced it.

I think this remains a fairly good rule of thumb today for lawyers who are blogging, uploading to JD Supra, guest writing articles, and generally making an effort to showcase their expertise through substantive legal content. Hold yourself to a standard whereby your words, your links, and the combination of the two resonate for your readers. Call it a rule of three.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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