What differentiates your firm or practice group from competitors?

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If you are in a small firm, or  a practice group in a large firm, you have meetings, right? What do you talk about at those meetings? Have you ever talked about what differentiates your small firm or your group from groups in other law firms with whom you compete?

A leader must have a clear vision of where he or she wants to take the firm or group and a plan to get there. When I was a practice group leader my vision was to develop a preeminent construction law practice group in our niche construction areas. Our group developed a strategic plan which included these targeted differentiators:

First to Market

Investing in our Client Relationships

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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