5 Proven Ways to Renew, Restore and Revive Your Practice in Today's Economy-3 of 5: a powerful follow-up system

Probably one of the biggest reasons why legal marketing efforts fall flat is the lack of a powerful follow-up system.

Every success depends on following through. The Indy 500 is this weekend, and I can tell you right now who is going to win. It’s the driver who not only starts, but who also finishes. You can’t win if you don’t cross the white line (or the brick line, in this analogy).

I realize that following up with prospects is probably the most difficult part of the entire marketing process for attorneys. Because let’s face it, you’re busy.

If you’re like most people, you go to a networking event and probably meet anywhere from 10, 20, maybe even 30 people. You take their business cards, you have some interesting conversation, and then you don’t do a darn thing.

But to cross the finish line, this is where you’ve got to be different. You’ve got to think differently in terms of your marketing and, significantly, you have to act differently. And one of the best ways that you can set yourself apart is to commit to having a follow-up system.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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