Client Retention Begins With Two Simple Words: Thank You

Client retention is a much sought after discipline at law firms today, especially considering how the economy has forced staff reductions and budget cuts that undermine client outreach efforts.

Law firm marketing should not stop once the client signs on the dotted line.  In order to retain clients, you need to first establish a good working relationship with them to set the stage for keeping them in the fold. 

Here’s how:

Send the client a hand-written “Thank You” card. Send the card out the same day the client selects you and be certain you write the note and sign it yourself.

Begin working on the case immediately; spend time the same day they sign-up, or at the latest the following day. This is critical to your law firm marketing efforts.

Within 48-hours of taking the case, send the client some form of time–stamped, written communication on all work being performed.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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