Law Firm Marketing: Internet Marketing for Rainmakers, Part 1 of 3

Last month there were more than 31 million Internet searches for the words “lawyer” or “attorney” in the U.S.??

So I hope there are no longer any attorneys out there interested in marketing their practices that still believe people don’t use the Internet to find lawyers!  My first three posts this week will detail several of the best practices in becoming a rainmaker on the Internet. ?

Search engine optimization (SEO) is the ongoing process of optimizing your website to be found on the search engines -- Google, Yahoo! and Bing -- for the keywords and phrases that people will use to find you. ??

The goal of SEO is to drive qualified traffic to your website. It does not include pay-per-click (PPC) or paid search. There are more than 30 different components commonly used by SEO experts to help your website rank well. Below are the first three strategies to get you started.??

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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