Once A Day- The Rainmaker’s Rule


I met Nick as I walked down to the take the ferry in to Sydney. I wasn’t exactly sure where I was going, so he was nice enough to guide me to the dock. He was wearing a suit, I was wearing a suit, and we were about the same age- so we quickly became friends. Nick is a highly successful architect working in downtown Sydney, and running into him turned out to be a serendipitous occurrence, a happy accident. Not only did Nick walk me to the Ferry, but once we landed at the Sydney Harbour I had some extra time so he gave me a walking tour of some of the most spectacular architercture in Sydney. He asked me about what I did, so I told him about Social Media for Lawyers, and he was very curious as to how social media might help someone like him bring in more business. So I laid out some of the basics for him. He then taught me something very valuable:

“I just try and do ONE business development activity every day. Whether it is a coffee with a potential client, meeting someone for breakfast, or even just a simple phone call.”

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Adrian Dayton | Attorney Advertising

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