Business Development Advice from the Chair of the ABA Commission on Women


Larry Bodine, Esq. and Michael G. Cummings, who are business development advisors with Apollo Business Development (, interviewed Roberta “Bobbi” Liebenberg, Chair of the ABA Commission on Women in the Profession, about her law firm marketing methods.

Among her tips are:

• Learn your client’s business

• Business development is an interview

• Law firm marketing takes discipline and effort

• Women’s advantages over men

• Asking for the business

• Do what you’re good at

• Overcoming biases against women lawyers

• Getting active in an organization

• Public speaking

• Building contacts inside your firm

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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