What matters: Offering Technology that Clients Want

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Lawyers have increased their marketing tech-savviness tremendously in the last five years. but to get and keep clients, a lawyer must offer unglamorous technology like e-billing, software that allows online collaboration and methods to share information.

None of this is the sexy “Web 2.0” technology that pundits like to write about. Clients want basic, practical tech applications that make doing business with you easier.

Clients want e-billing, extranets, free CLE programs at their offices, online surveys, short podcasts, client alerts, and CRM (client relationship management) software.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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