Is Your Firm GPS-Less? 6 Reasons Why Firms Should Plan and Budget for Marketing


Law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something that looks like a budget but is often not aligned with a strategic firm marketing plan. Small (or solo) firms usually do not create a specific marketing plan nor budget but rather make marketing investments on an ad hoc basis. To that, I would ask, how's that working for you?

Commit to making 2011 a more strategic, deliberate year for your firm's marketing efforts. Read on to learn the six reasons why firms should create a marketing plan and budget for 2011.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kimberly Alford Rice, KLA Marketing Associates | Attorney Advertising

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