Litigators: Overcoming Your Business Development Challenges


Are you a litigator? If so how are you marketing your practice? I know from my own experience, and watching my friends, that successfully marketing a litigation practice is a challenge. Here are some of the reasons:

• With E-discovery, computer forensics and the like, litigation is increasingly becoming a rich man’s sport.

• Your clients and potential clients hate spending money on the work you do, even when you get a great result.

• You do not want to narrow your practice because you will miss an opportunity.

• You only get hired when your clients want to file a lawsuit or become a defendant.

• When you are involved in a substantial case you feel you have no time for client development.

• You don't get asked to write or speak to businessmen and women, so you write for other lawyers and speak at Bar meetings.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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