Brand Marketing for Law Firms: Boiling It Down

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For a long time, it has been HBC's contention that—for the most part—law firms should see themselves as collections of talent and, therefore, as brand marketers rather than as the brands themselves. However, the question remains: what would that look like? How would a law firm describe itself if it were geared toward “branding” its individual talent rather than the firm itself? Being a PR firm, we considered what a boilerplate—the standard “about us” language placed at the bottom of news releases—might look like if a law firm considered itself just that, a brand marketer rather than the brand.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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