Law Firm Marketing: How to Create an Effective Online Video

There is more to online video than simply adding it to your law firm Internet marketing efforts.

Like many things, if video is done well, it can have a significant, positive impact on your law firm Internet marketing – by attracting clients and increasing visibility.

Done poorly, an online video can sidetrack your law firm Internet marketing goals, hurt your credibility and even deter clients from choosing you.

Use these five simple guidelines to make a highly effective online video for use in your law firm Internet marketing efforts:

Use real people, using real words. One of the biggest mistakes attorneys make is using video the way they use PowerPoint. Stringing together static images accompanied by a faceless voice on audio is not an effective use of online video. While this may get seen by some potential clients, it is not nearly as valuable as giving them a chance to see your face and hear your sincere words.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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