3 Reasons Traditional Advertising Fails for Law Firm Marketing

If there's one truth in operating a successful, profitable law firm, it's this: you have to make more than you spend. In order to achieve this, you need clients cycling through your practice on a continuous basis; both new and repeat alike. While that's obvious enough, making it happen is often another story.

Law firm marketing isn't that much different than marketing any other kind of service business. With that in mind, you set about the task of getting the word out about whom you are, where you can be found and what services you offer. You place ads in local papers, several popular magazines, on the radio and even a few late night television spots. The consummate law firm marketing plan. Much money and time have been invested and anticipation is high. Then it happens: nothing.

Traditional advertising is one of the least effective forms of law firm marketing. Unfortunately, most lawyers equate marketing with advertising. The result is that you have wasted money and have no new prospective clients to show for it. Here are three major reasons why advertising in the traditional sense does not work.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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