Client Development: The Two Major Questions


Answering these two major questions will help you determine if you are visible and credible and if you are doing what you can to make yourself more visible and credible.

1. If a client, potential client, or referral source does a search for your area of law and your geographic area will they find you on the first page of Google?

2. How many places are you putting content you create?

Let me give you a personal example of my answer to the second question. After Enron and Worldcom, the Department of Justice began a more rigorous investigation into the construction industry. I began writing articles about the importance of compliance and ethics.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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