The Colonel or The Bell?


Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?

In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?

My answer below the jump.

I happened to capture this roadside signage the other day in Phoenix, Arizona, a couple of miles from another location having the older dual-brand signage shown above (Please see article below for pictures.)


Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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