Law Firm Marketing: Dispelling the Most Common Myths About Referrals

Attorneys know when it comes to law firm marketing, referrals are the best way of finding new clients, but there are 4 common myths I would like to dispel about referrals:

Myth 1. Clients are the best source of referrals. This surprises a lot of attorneys when I tell them this is a myth. Clients are simply the most obvious source of referrals, not often the best source.

There are simply too many variables you cannot control when trying to get more referrals from clients:

• Do clients know all the different services your law firm offers?

• Can they accurately explain who your ideal law firm clients are?

• Are they able to give a clear and compelling reason why someone should hire you?

• Will they remember you when they meet someone who needs your services?

• Did they just receive a large bill from you and don’t feel especially “good” about your law firm at this moment?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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