Originally published in The Journal Record - May 17, 2012.
At first glance, email marketing campaigns may appear to be an ideal way to market your business: A business that engages in an email marketing campaign can reach thousands of potential customers with the push of a button, and without incurring the significant costs associated with other forms of advertising. But a seemingly inexpensive email campaign may, in fact, come with a very high price tag if the campaign runs afoul of the CAN-SPAM Act.
Congress enacted the CAN-SPAM Act in an attempt to quell the perceived onslaught of spam email advertisements. Among other things, the act prohibits the use of false or misleading subject lines and requires that all commercial emails contain the following.
Article authored by McAfee & Taft Attorney: Jessica John Bowman.
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