Say “No” to Cold Calling in Law Firm Marketing


There are many reasons why lawyers should not make “cold calls” in business development.

1. Lawyers just hate to make cold calls.

2. The recipient of a cold call just hates to get the call.

3. Cold calls don’t work.

Not only that, but lawyers who make cold calls will find themselves violating ethics rules against solicitation and ethics rules against contacting people with whom they have no pre-existing relationship.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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