What Kind of Client Development Efforts Suit You Best?


Has a mentor/senior lawyer in your firm told you how to develop business? Has the suggested approach felt uncomfortable? That is natural because one size clearly does not fit all. The lawyers I have coached have appreciated that they can approach client development in different ways.

Have you read by ? If you haven’t, I recommend you read it. Like most business/marketing books you should skim the parts of the book that do not apply to marketing your law practice and focus on the parts that do.

The first of the three main points in The Tipping Point is the "law of the few". The marketing activities that will work best for you will depend in part on whether you are a (1) Connector, (2) Maven or (3) Salesmen.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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