Legal Marketing Strategy: Specialize to Capitalize

In these challenging times, it’s very tempting to want to serve everyone, never turning down any client, and trying to build your client base with whoever comes through your door.

But that is counterproductive. To make more, you must do less.

When you’re trying to be everything to everyone, you end up being nothing to no one. And in your prospective clients’ minds, you become one of the many, many lawyers out there, a big legal blur. And if that’s the case, how are you going to attract any attention, much less attract clients you can serve?

The answer: specialize. Now I’m talking more than focusing on an area of law, more than earning a specialist certification through your bar association, although both of these are important.

What I’m talking about serving a specific niche (man’s divorce attorney) or even a niche within a niche (man’s divorce attorney emphasizing child custody).

The 8 Benefits to Positioning Yourself as a Specialist:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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