Internet Marketing for Lawyers: Why Organic Search Rank Matters So Much

Search engine optimization (SEO) is the art and science of artificially boosting your website or blog to the organic results (versus paid advertising) for specific search terms. Google considers over 60 different variables when determining who gets on the first page.

One of the most important ones is the number and quality of inbound links your website has. As many of you have probably experienced, when it comes to SEO, it doesn't get any more competitive than the legal industry.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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