Can Potential Clients Distinguish Your Firm from Your Website?

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No matter how the potential client comes to your firm, you know at some point they will check out your firm website. Will they be able to differentiate your firm from your competitors?

I frequently speak at law firm retreats. Occasionally I will put on the screen an edited "About" page from the law firm's website and the "About" page of two competitors. Rarely do the majority of lawyers know which "About" page is their own firm. If your own lawyers don't know what differentiates your firm, how do you suppose potential clients know?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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