It appears the topic of “trademark bullies” has been trending up recently. (For example, Steve Baird posted about an interesting Webinar that he moderated about dealing with “trademark bullies.”) Since I’m a shameless bandwagon jumper and fad follower (just ask my Pet Rock), I figured I’d write my own trademark bullying post in an effort to capitalize on other people's efforts.
Now, if we’ve learned anything from our grade school years (other than our multiplication tables) it’s that there are certain ways to deal with bullies. According to Kidshealth.org, there are a number of strategies, including: (1) avoidance; (2) standing up for yourself; and (3) telling an adult. A lawsuit was recently filed here in Minnesota which should give us an idea of how strategies 2 and 3 work in the trademark context: Lawyerist Media, LLC v. PeerViews, Inc. The Complaint is here. If you’d like Lawyerist’s take, check the link here.
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