Law Firm Marketing: How to Find Your Ideal Clients

How often have you wished that you could clone your ideal client?  It’s not biological science that will get you there, but marketing intelligence that can show you the way to attract and retain more of your ideal client.

First, you need to know exactly who your ideal client is.  Ask your accounting person to create a spreadsheet listing each client and their historical profitability.

Second, examine that list carefully to see which of your current or past clients made it a practice to refer business to you.

Third, take that group of profitable, referring clients and see what common characteristics they share.  More than just demographics – age, income, zip code – look for commonalities in industry, causes they support, interests they have, shared legal issues, etc.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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