Welcome to the MLMLegal.Com Resource Center regarding the FTC Guidelines on Endorsements and Testimonials. In this Center will be found significant and detailed resource information on the FTC Guidelines as they impact MLM, Direct Selling, Network Marketing and Party Plan. Included in the ongoing updates are analysis and source material relating to the FTC Advertising Guide adoptions on endorsements and testimonials by celebrities and connected parties. Because MLM, Network Marketing and Direct Selling distributors are "connected parties," their postings in ads, blogs, social networking sites, etc. will be subject to review under the updated FTC Guide.
A brief excerpt from the linked article, FTC Guidelines on Endorsements and Testimonials: Analysis, by Jeffrey Babener, editor of www.mlmlegal.com, which includes suggested alternative paragraphs for Company Polices, will indicate the issues and challenges for MLM, Direct Selling, Network Marketing and Party Plan companies in years to come:
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