In today's marketplace, having a book of business can make all the difference - between making the cut and losing one's job. Associates who never thought much about building their own book of business in the past are now realizing they need to set themselves apart from the crowd or face the possibility of joining their fungible peers on the unemployment line.

A book of business is the foundation for differentiating yourself in the eyes of firm management. But the age-old question that has stymied even seasoned attorneys is where to begin marketing your services. Resolving to take action is the first step, but what are the following steps that will get you where you want to go?