Study: Pay-Per-Click Ads Beat Search Engine Optimization


A new study by Engine Ready, Inc., a search marketing software company in San Diego, concludes that the priorities are just as listed below:

1. Make your website better so that visitors will type in your directly and bookmark it to return later.

2. Buy pay-per-click advertising with Google.

3. Populate the web with links back to your website.

4. Hire search engine experts to optimize your size to that it will be found first in organic search results (i.e., the non-sponsored links presented naturally by a search engine).

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:


The National Trial Lawyers Association on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.