5 Proven Ways to Renew, Restore and Revive Your Practice in Today's Economy-2 of 5 Using the power of the media to gain visibility

Using the power of the media to gain visibility in your local marketplace is huge to your success.

Now, I’ve had some clients say, “You know, Stephen, I talked to those journalists and you know what? They took up my time, they wasted it, and I didn’t get anything out of the results.” Well, I would say a couple of things. Number one, you win some, you lose some. It doesn’t always happen. And secondly, it’s not getting in the media that gets you the clients. It’s how you use the media that you get, that lands you the clients.

Using the media helps you differentiate yourself, particularly if you’re, say, a litigation firm and you do general business litigation. It’s pretty hard to target and solicit new clients, so in order to get your firm to be at the top of their minds, you’ve got to be visible.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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