Motivating Younger Professionals to Generate New Business


Associates may resent being asked to generate new businesses. They say they want “work-life balance” when you suspect they just want to go home early. Some of the associates don’t even care if they become a partner! Some will leave just after they finish paying off their student loans – perhaps to enter another field entirely.

How do you motivate these “drone” lawyers who view their position at your firm as just a job? The solution is to make law practice cool again.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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