Law Firm Marketing: Failure to Follow-Up Can Stop You From Finishing First

Probably one of the biggest reasons why law firm marketing efforts fall flat is the lack of a powerful follow-up system.

Every success depends on following through.  The Indy 500 celebrated its 100th year on Sunday and it was a heartbreaking finish for rookie J.R. Hildebrand, who crashed in turn 4, just before the finish line, giving the victory to Dan Wheldon.

To finish first, you have to be disciplined enough to see something through to the end.

I realize that following up with prospects is probably the most difficult part of the entire marketing process for attorneys. But you won’t get to the finish line unless you do it.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

Written by:


Law Firm Marketing Experts, The Rainmaker Institute on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.