Law Firm Marketing: Failure to Follow-Up Can Stop You From Finishing First

Probably one of the biggest reasons why law firm marketing efforts fall flat is the lack of a powerful follow-up system.

Every success depends on following through.  The Indy 500 celebrated its 100th year on Sunday and it was a heartbreaking finish for rookie J.R. Hildebrand, who crashed in turn 4, just before the finish line, giving the victory to Dan Wheldon.

To finish first, you have to be disciplined enough to see something through to the end.

I realize that following up with prospects is probably the most difficult part of the entire marketing process for attorneys. But you won’t get to the finish line unless you do it.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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