Content's New Role in Law Firm Marketing

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There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content.

What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of long, extensive articles and content pieces, the new law firm marketing strategy is about more, shorter pieces of content. But this presents challenges of its own.

To keep social networks like Facebook, LinkedIn, Twitter, Google Plus and Pinterest relevant, law firms need to... CONTINUE READING

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