Writing Your Personal Marketing Plan for 2010

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According to business development advisor Larry Bodine, if you really want to boost the revenue you bring in to your firm by $75,000 to $100,000, you must have a written plan to devote 100 to 200 hours per year to business development. 100 hours a year is only 2 hours a week, and any lawyer can find that time in meeting a referral source for coffee, taking a client for lunch, or attending a trade association meeting after work.

Your aim is to develop or deepen relationships, because new business comes in person. Your plan should be filled with face-to-face meetings with clients and targets. The firm’s Web site, brochure, articles, newsletters, P.R., direct mail marketing, announcements and press releases will generate leads for your sales effort, but you have to go out and make the sale.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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