Law Firm Marketing: Are You Communicating Your Unique Competitive Advantage?

A couple of days ago I posted a blog about how differentiation is the key to increasing market share.

Differentiation begins with creating your Unique Competitive Advantage (UCA) – the answer to your target client’s question, “Why should I hire you?” 

With so many choices today, your law firm marketing strategy must clearly differentiate you and your law firm.

To create a Unique Competitive Advantage (UCA) for your law firm marketing plan, there are a number of different areas you can choose to focus on:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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